— August 28, 2008 by Damien
The first monograph from Daniel Eatock, is a brilliant escape into the reductive problem solving mind of a young British Artist.
The book has a wonderful handmade touch to it, where Daniel traveled to the Indiana warehouse of the printer and inked his thumbprint on the spine of every copy. He also inserted a hand-drawn circle page randomly into the pages so that each book would be different. It is likely that these two things alone made me instantly spring for the book. However, I wasn't disappointed that there wasn't more than that when I got it. Very much like the way he presents himself online, there are straightforward answers to questions about himself and his work. And what might look like, from a distance, self-indulgent spreads of silly illustrations or bad photoshop artwork, like other monographs are prone to doing: Eatock is giving you close-ups of his artwork and work. I never realised he'd done the Big Brother logo, so I was surprised to see it as a spread. But it was accompanied with a story on how he came to collaborate with Channel 4 over a period of time.
Daniel is both an artist and graphic designer, having set up the firm Foundation 33, that merged with Boymeetsgirl and now works under his own guide of Eatock Ltd in London. Eatock talks of collaborations, and is very liberal with referencing others he's worked with, how they've helped him as well as littering his book somewhat in a disorderly fashion with his Picture of the Week project, each photo with the particular photographer's name and often "thanks" from Daniel. I'm skipping over a lot of background details you can get elsewhere—but the young fellow is interesting, his work instantly accessible, but also provoking. Appeals to my reductive approach to problem-solving, yet is a pleasurably jab at reminding me to go further with my ideas, be more risk-adverse and spend more time making stuff that has nothing to do with business.
Buy the book—if you don't, I might just have to send you one.
Enjoy the photos from the book—and these links.
— Category: On the Shelf
— Tags: There are no tags for this entry.